Your brand keeps the final say.
Choose eligible products and slots. Keep stock, campaign priorities, and your design rules in the decision.
Know what
gets attention.
Understand how people discover, read, and shop your digital catalog. Turn page engagement and product interest into a clearer plan for your next edition.
Illustrative report · fictional data
Oak & Form / 7-day sampleSummer home edit
Reader sessions8,400
Avg. active reading time2m 34s
Product click events1,086
Reached the final page42%
Daily reader sessions
7 daysWhere sessions started
How far readers went
Share of sessions reaching each pagePage 01100%
Page 0288%
Page 0376%
Page 0462%
Page 0553%
Page 0642%
In this illustrative edition, 42% of sessions reached page six. Page reach shows where readers continue or leave.
Products that drew a click
1,086 click events in this sample| Product | Click events | Share of clicks |
|---|---|---|
| The Sunday throw Linen / olive | 414 | 38.1% |
| The Arc chair Oak & woven cane | 378 | 34.8% |
| The Forma vase Terracotta | 294 | 27.1% |
Clicks indicate product interaction. Orders and revenue are available for attribution when store events are connected.
See where interaction happens
Page 02 · fictional desktop sampleOak & FormThe home edit / 02
Room for the everyday.
Select a product area to inspect its signal.
Lower relative activityHigher
Click map · The Sunday throw · 414 product click events.
Example report only. These are not customer results.Hosted digital edition
Give the right products
a better place.
Use product interest and page engagement to suggest the next arrangement. Your team sets the rules, approves the edit, and tests whether the new placement works.
Current layout: the Arc chair has the feature position.
Bring the Sunday throw
into the feature position.
It drew 414 clicks—38.1% of product clicks in this sample. Preview a more prominent placement, then test it on a page with strong engagement.
Judge the change by clicks per product impression and, when connected, store conversion. Compare it with an unchanged control edition before rolling it out.
Placement preview only. No live catalog is changed and no performance lift is assumed.Let web editions adapt.
Opt into automatic placement after enough data is available. Keep each reader’s layout stable during their visit, with version history and rollback.
Test the placement.
Measure against a control and account for product exposure. Print and downloaded PDFs keep their published layout; insights improve the next edition.
See the journey.
Improve the next edition.
Answer practical questions about your content, your products, and the channels bringing people to the catalog.
Reader engagement
Understand publication opens, reader sessions, active reading time, and repeat interest where returning-reader measurement is enabled. See how the edition is being used.
Page performance & drop-off
Follow page views and reach through the catalog. Identify spreads that hold attention, pages readers leave from, and how many sessions reach the final page.
Product & hotspot analytics
See which products and links get clicked. Explore click, mouse-movement, and visible-time maps. Use product rankings and exposure to guide placement suggestions.
Traffic sources & segments
Review engagement by distribution channel, campaign, device, and date. Tagged campaign links help connect email, social, and website traffic to the edition.
Edition comparisons
Compare campaigns and date periods using consistent metric definitions. See how changes to the collection, design, and distribution relate to reader and product engagement.
Reports your team can use
Bring audience, page, and product reporting into one review. Share PDF summaries and CSV exports with marketing, merchandising, and sales to plan the next edition.
Sales attribution, when connected
Follow interest
through to the store.
Associate catalog traffic with store visits, orders, and revenue when the relevant store events are connected. Agree the matching rules and attribution window with your team.
- 01 / Reader eventCatalog sessionA visit to the digital edition.
- 02 / Reader eventProduct clickInterest in a linked product.
- 03 / Connected storeStore activityRequires store-side measurement.
- 04 / Connected storeOrders & revenueRequires purchase-event data.
Attributed revenue follows the configured rules and window. It is not, by itself, a measure of incremental sales lift.
Discuss your measurement needsKnow what
the numbers mean.
What can we measure without a store connection?+
The hosted reader can provide catalog opens, sessions, page engagement, and product-link clicks. Traffic-source reporting depends on the available campaign tags and source information. Store visits, checkout activity, orders, and revenue need the appropriate store-side connection.
How are reading time and clicks counted?+
Active reading time is intended to reflect time with the catalog visible and active, excluding idle or background time. Product clicks count interaction events and can include repeated clicks. Session, deduplication, and rate definitions are agreed before comparing reports.
Can we track printed catalogs and downloaded PDFs?+
Detailed page and product engagement applies to the hosted digital edition. For PDF and print campaigns, trackable links or QR codes can help measure resulting visits, and PDF download links can record downloads. Offline PDF reading and physical page views are not directly observable.
Can products move automatically?+
For the hosted web edition, the proposed workflow starts with placement suggestions for your team to review. Optional automation would use approved slots, inventory rules, minimum data, and a control comparison. Each reader keeps a stable layout during their visit. Print and downloaded PDFs remain fixed.
What about privacy and data collection?+
Agree the events collected, reporting granularity, retention, and consent settings as part of the project. The report and heatmaps on this page use fictional data and run locally in your browser. They do not record mouse movement, clicks, or reading activity.